It's the philosophy of Comfort Hotel Xpress. The latest from Nordic Choice Hotel’s portfolio of hotel chains, aimed at budget conscious guests. We got excited when we first heard about it. Luckily, they spent some money on us.
Operating on a principle that we're all around for a good time, no matter if it's business, pleasure or both. The prices are kept low by offering only what you actually want. Meaning that you can spend your hard earned cash elsewhere in the city.
Xpress is always located in the cultural center of town. They know the city like the back of their hand. Forget the tourist brochure. Xpress has you covered, and the rest will sort itself out.
With this in mind, we designed a logo deriving from the idea of a modern treasure map, where X marks the spot. From there, lines take you through the city, to the right spots. Bringing you back again for that needed good nights sleep.
Finishing a job like this was rewarding and made us long for more Xpressness. We sometimes take clients to our local Xpress for initial meetings and workshops. That’s a subtle hint…